In todays Ted Take (the blog of Wizards/Capitals owner Ted Leonsis) he shared with us his new upgrade proposals for the exterior of the Verizon Center. You can read the full details here.
The plan is to add a series of digital screens on the outside of the Verizon Center at both intersections of 7th and G as well as 7th and F. The proposed screens would look similar to the shots below (photos courtesy of Ted’s Take):
Ted states three major reasons to add these screens. To 1) create some additional revenue for Monumental Sports & Entertainment, 2) generate some additional tax revenue for the city and 3) add to vibrancy of the sports and entertainment district which is Verizon Center.
I am fully on-board.
I think this is a great idea. Not just because I’m a Ted Leonsis fan and have read his book a couple times, but because it’s genius on all accounts. The revenue enhancement is huge. They currently have a sponsored 40′ x 50′ vinyl sign that draps on the side of Verizon Center. Unfortunately, that sign can only represent one company at a time and by no means is someone getting up there daily to switch it out, that sign is stuck for at least a couple weeks. So when you replace it with a series of digital “TV” screens, that’ll run all day, everyday… you have the opportunity for some tremendous advertising.
There are 3600 seconds in an hour, 86400 seconds in a day, that equates to potentially 2880 30-second ad-spots Ted Leonsis could run each day if he chose to. Now if this was only the Super Bowl where they were charging 3.5 million per a 30-sec spot, Leonsis could make an easy… well… no need to add that up, just know buying Rashard out would be a piece of cake.
Back to the screens, the excitement they’ll add will be tremendous. They say New York is the city that never sleeps, why does it never sleep? Because they have so many lights always on.
Walk up to the Verizon Center, see all the lights, all the action and it’ll instantly add to your level of excitement. This will only help the area to be “buzzing” 24/7 and you and I know, people want to be around where things are buzzing.
I approve Ted… Feel free to pass this along to the local council members.
- Photos via www.tedstake.com